We are an honest, approachable and affordable consultancy that gets results. We specialise in working with independent luxury travel, interiors and lifestyle brands, promoting them to the UK and internationally.
We create bespoke, strategic and fully integrated PR campaigns for each client based on their individual needs. Campaigns are flexible, efficient, measurable and cost effective, helping you reach your business goals whilst maximizing your ROI.
At LRPR, there is no ‘one size fits all’ strategy. We become an extension of each and every brand that we work with, while simultaneously immersing ourselves in who their consumer target is: what influences their decisions, how they discover new trends and what fuels their decision making.
The company was founded by passionate and accomplished PR strategist Lucy Robinson(née Knockton) in 2015. With over a decade of experience from both agency and in-house. Lucy brings a wealth of industry knowledge and communications expertise and also ensures to keep up-to-date with the ever-changing media landscape so that her clients are featured across the most effective mediums to reach their target audience.
Prior to launching LRPR, Lucy’s extensive PR experience included working with luxury hotel groups the Oetker Collection and Six Senses Hotels & Resorts. The tourism boards for Monaco and Georgia, luxury tour operator Scott Dunn and safari specialists Africa Exclusive as well as lifestyle clients such as interior designer Kelly Hoppen, sportswear brand adidas by Stella McCartney and luxury fashion house, Gucci.
Lucy is very hands-on in her approach and likes to work as an extension of your team, being your direct day-to-day point of contact. Lucy also works with a selection of specialist expert consultants that have been hand-picked for their talent, expertise and relevant previous client experience.